Entrepreneurship 3rd Edition combines concepts and cases while presenting the latest theories of. By Andrew Zacharakis, William D. Publisher: John.
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts.
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This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. • Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship • Includes customizable, downloadable forms for launching your own business • Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources • Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies. Andrew Zacharakis, BS, MBA, PhD, is The John H. Free download niv bible for easyworship.
Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies. The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1 William D. Bygrave 2 Idea Generation 27 Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53 Andrew Zacharakis 4 Entrepreneurial Marketing 83 Abdul Ali and Kathleen Seiders 5 Business Planning 109 Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137 Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161 William D.